Core Viewpoint - The article discusses the phenomenon of Chinese health water, questioning whether it is based on scientific principles or merely a marketing gimmick, and whether it will become a sustainable trend or just another fleeting fad in the beverage industry [1] Industry Analysis - The production cost of Chinese health water is surprisingly low, yet its retail price can exceed that of popular beverages like milk tea, indicating a significant markup potential in the market [1] - There is a growing consumer interest in health-oriented products, which may drive the demand for Chinese health water, positioning it as a potential competitor to sugar-free teas and other health drinks [1] Market Dynamics - The article raises concerns about whether Chinese health water will become a new "cash cow" for investors or simply another "crop" that consumers will eventually tire of, reflecting the volatility and unpredictability of consumer trends in the beverage sector [1]
养生水卖的不是水,是年轻人的焦虑解药?
Hu Xiu·2025-08-08 07:02