KWEICHOW MOUTAI(SH:600519) Guo Ji Jin Rong Bao·2025-08-08 07:11Core Viewpoint - The launch of a limited edition commemorative liquor by Kweichow Moutai has sparked significant market interest, particularly among resellers, despite a generally sluggish white liquor market this year [1][6]. Group 1: Product Launch and Sales - Kweichow Moutai's iMoutai APP released a commemorative liquor priced at 7000 yuan, with a limited quantity of 25,568 bottles, each uniquely coded [1]. - The product sold out within minutes, with smaller coded bottles disappearing in just one minute, indicating high demand [2]. - The total potential sales revenue from the product, if all bottles are sold, could reach 1.8 billion yuan [9]. Group 2: Market Dynamics and Pricing - Initial resale prices for the commemorative liquor were significantly marked up, with sellers hoping to sell at 1000 to 2000 yuan above the original price shortly after launch [6]. - However, by noon on the launch day, many sellers had to lower their price expectations, with some offering to sell at just 500 yuan above the original price, and some even buying back at prices below the original [6][9]. - The overall white liquor market is experiencing price declines, with the wholesale price of the flagship product, Flying Moutai, dropping from around 2200 yuan to 1875 yuan [13]. Group 3: Investment Potential - The commemorative liquor is viewed as having significant investment potential and resale value, especially in the context of declining prices for other Moutai products [13]. - There are concerns among investors regarding the sustainability of the premium pricing for the commemorative liquor amid a broader industry downturn [14].