当保险邂逅数字中国:解码粤港澳大湾区普惠金融的科技底色

Core Viewpoint - The article highlights the proactive role of China Life Insurance Guangdong Branch in promoting inclusive finance and enhancing public welfare through innovative insurance products and services, particularly in the context of the Guangdong-Hong Kong-Macao Greater Bay Area development. Group 1: Financial Services and Community Impact - China Life Insurance Guangdong Branch has developed a three-in-one service system combining inclusive insurance, digital technology, and ecological scenarios to support the "Hundred Million Project" [1] - The company has provided medical insurance coverage to over 35 million people across 17 cities in Guangdong over the past three years, with total compensation exceeding 1.5 billion yuan [3] - The "Sui Sui Kang" project in Guangzhou has insured over 14 million people, with total claims exceeding 2 billion yuan, recognized as a model for multi-level medical insurance [9] Group 2: Product Development and Coverage - In 2024, the company aims to provide risk coverage of 1.2 trillion yuan for approximately 1.388 million elderly individuals and 5.7 trillion yuan for 936 million clients through commercial health insurance [4] - The company has developed a dual-track guarantee system for family planning households, covering a wide range of life stages and providing over 12 billion yuan in claims [10] - The "She Health, Yue Happiness" initiative has provided insurance coverage for 600,000 women, with a total coverage amount of 6 billion yuan [11] Group 3: Digital Transformation and Innovation - The company has implemented a one-stop settlement system for major illness insurance projects, enhancing efficiency and customer experience [7] - A digital platform has been established to support inclusive insurance services, covering 90% of rural areas in Guangdong [12] - The company has initiated a pilot program for "fully automated claims processing," achieving claim resolution in as little as 38 seconds [7] Group 4: Community Engagement and Support - The "Green Ribbon" initiative focuses on rural revitalization, providing targeted insurance solutions for vulnerable populations and enhancing community welfare [13] - The company has established a service network with over 2,600 insurance service specialists to ensure accessibility and support for elderly clients [6] - The company has organized over 6,000 training sessions for elderly individuals to improve their digital literacy and access to services [5] Group 5: Future Goals and Vision - The company aims to continue its commitment to inclusive finance, enhancing product offerings and services to meet the evolving needs of the community [14] - The focus remains on aligning with the Greater Bay Area development strategy, ensuring that financial services are equitable and accessible to all [14]