7000元的新品茅台上线遭疯抢，有“黄牛”在网上报价上万元

Core Viewpoint - The launch of the limited edition "Guizhou Moutai Wine (Five-Star Trademark 70th Anniversary Commemorative)" has generated significant consumer interest despite its high price of 7,000 yuan per bottle, indicating a strong demand for premium products in the current market [1][3][4]. Group 1: Product Details - The commemorative wine is limited to 25,568 bottles, each with a unique identity code, reflecting the 25,568 days since the brand's inception in 1954 [1][5]. - The product's design pays homage to the original Moutai bottle from 1954, featuring a glass material and a "three-section bottle" silhouette [1][5]. - The product's launch generated approximately 1.79 billion yuan in revenue shortly after its release [4][18]. Group 2: Market Dynamics - The current market for Moutai products is experiencing a downturn, with prices for other popular products like Flying Moutai and Zodiac Moutai declining [4][18]. - Despite the overall consumption demand being under pressure, the unique "one bottle per day" concept of the commemorative wine maintains strong market interest and demand [5][16]. - The strategy of launching high-end products like this commemorative wine is seen as a way for Moutai to reinforce its brand narrative and maintain pricing power amid market fluctuations [18][19]. Group 3: Consumer Behavior - The product's unique identity coding has created a sense of urgency among consumers, leading to rapid sellouts, with some consumers reporting difficulties in purchasing their desired codes [6][15]. - There is speculation that certain "lucky" codes may command a premium in the resale market, indicating potential for future price appreciation [14][15]. - The emphasis on "emotional value" in marketing aligns with current consumer trends, as Moutai seeks to deepen emotional connections with its customers through unique product offerings [16][19].