坚守燃油轿跑市场，长安第三代UNI-V到手价9.79万元起

Core Viewpoint - The launch of the third-generation UNI-V by Changan Automobile represents a strategic response to the increasing penetration of new energy vehicles, targeting young consumers with competitive pricing and innovative features [1][11]. Pricing and Market Position - The third-generation UNI-V is priced between 102,900 and 119,900 yuan, with an introductory price of 97,900 yuan after various purchase incentives, making it an attractive option for young buyers [1][3]. - Since its launch in 2022, the UNI-V has sold over 350,000 units, contributing significantly to the market share of domestic brands in the A-segment car market [3]. User-Centric Development - Changan's development philosophy emphasizes collaboration with users, incorporating feedback into design elements such as semi-hidden door handles and dual exhausts, which has transformed consumers into active participants in product design [5]. - The UNI-V's design features a "future pioneer sports aesthetics" language, with precise dimensions that enhance its sporty appearance and aerodynamics, achieving a drag coefficient of 0.27 Cd [5]. Interior and Technology - The interior of the third-generation UNI-V prioritizes both fun and drivability, featuring a dual-screen setup with a 14.6-inch and a 10.25-inch display, along with various smart technology integrations [7]. - The vehicle includes a voice interaction system that allows for natural conversation without the need for specific commands, catering to the preferences of younger users [7]. Performance and Safety - The third-generation UNI-V offers two engine options: a 2.0T engine with 180 kW power and 400 Nm torque, achieving 0-100 km/h in 6.3 seconds, and a 1.5T version with 141 kW power and 310 Nm torque [7][9]. - Safety features include a high-strength body structure with a maximum steel strength of 1500 MPa and over 70% high-strength steel, ensuring robust safety performance [9]. Strategic Direction - Changan aims to continuously evolve its product offerings in response to the growing demand for new energy vehicles, combining appealing design, strong performance, engaging features, and reliable safety to meet the comprehensive needs of young consumers [11].