二次上市计划曝光，爱奇艺能否破解财务僵局

Core Viewpoint - iQIYI's plan for a secondary listing in Hong Kong reflects its urgent need for funds and highlights underlying financial issues, including high debt levels and unstable financial conditions, raising concerns about its future sustainability [1][17]. Financial Performance - iQIYI's revenue has fluctuated significantly in recent years, with figures of 297.07 billion, 305.54 billion, 289.98 billion, 318.73 billion, and 292.25 billion from 2020 to 2024, respectively. In 2022, revenue decreased by 5.1%, but in 2023, it rebounded to 318.7 billion, a year-on-year increase of 9.91%. However, in 2024, revenue fell again by 8.31%, and in Q1 2025, it was 71.86 billion, down 9.35% year-on-year [8][11]. - The net profit attributable to shareholders has been concerning, with losses of -70.38 billion, -61.70 billion, and -1.36 billion from 2020 to 2022. In 2023, it turned profitable with a net profit of 19.25 billion, but in 2024, it dropped to 7.64 billion, a decline of 60.32%. By Q1 2025, net profit further decreased to 1.82 billion, down 72.21% year-on-year [9][11]. Revenue Sources - iQIYI's main revenue sources include membership services and online advertising. In Q1 2023, the number of subscription members peaked at 130 million but fell to 100 million by the end of 2023. Membership service revenue reached a peak of 203.14 billion in 2023 but has been declining since, with 177.63 billion in 2024 and an 8.33% drop in Q1 2025 [11][12]. - Online advertising revenue was 57.14 billion in 2024, accounting for 19.55% of total revenue, with declines of 8.19% and 10.41% in 2024 and Q1 2025, respectively [11][12]. Financial Structure - iQIYI's debt ratio remains high, with a debt ratio of 71.06% in Q1 2025. The proportion of current liabilities to total liabilities is 70.62%, indicating increased short-term repayment pressure. The current and quick ratios are 0.46 and 0.39, respectively, both below the safety line [13]. - The Z-score of iQIYI has been in a high-risk state, with a score of -67.61 in Q1 2025, indicating poor financial stability and a high risk of bankruptcy [15][16]. Market Competition - The competition in the short video platform market is intensifying, particularly from platforms like TikTok and Kuaishou, which attract younger users with efficient algorithms and lower content creation barriers. This has led to a decline in user loyalty for traditional platforms like iQIYI, Youku, and Tencent Video [17]. - Despite efforts to enhance content through original productions and acquisitions, iQIYI's unique content advantage is diminishing, further impacting its financial health [17].