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“全运赋能・羊城乐动”,2025年广州体育消费季开启
Sou Hu Cai Jing·2025-08-08 08:33

Core Viewpoint - The 2025 Guangzhou Sports Consumption Season has been launched, aiming to enhance sports consumption and promote the upcoming 15th National Games and the Special Olympics, while integrating various market resources to provide a rich experience for citizens and tourists [5][9]. Group 1: Event Overview - The 2025 Guangzhou Sports Consumption Season is themed "Empowering Sports, Enjoying Life in Yangcheng" and was inaugurated at the Guangdong Provincial main venue for the "National Fitness Day" [1]. - The event features a sports consumption carnival with nearly 30 representative enterprises from the Guangdong-Hong Kong-Macao Greater Bay Area showcasing their offerings [1]. Group 2: Objectives and Activities - The initiative aligns with the government's focus on economic recovery, safety, and quality improvement, leveraging Guangzhou's status as a pilot city for promoting sports consumption and event economy [5]. - The event will include a structured activity system labeled "1+2+3+N," focusing on three main themes: summer vitality sports season, national sports challenge season, and National Games celebration season [5]. Group 3: Consumer Engagement - Citizens can access over 1,800 social sports venue benefits through the "Group Pass" platform and enjoy discounts on sports equipment in major shopping districts [9]. - Activities such as "Follow the Events to Explore Guangzhou" and "Taste the Delicacies Alongside the Events" will integrate sports events with local cultural and culinary resources, enhancing the overall consumer experience [9]. Group 4: Support and Collaboration - The event is organized by the Guangzhou Sports Bureau, with support from various government departments and strategic partners from key commercial districts [12].