Core Insights - Huawei and Chery signed a strategic cooperation agreement for the "ZhiJie" brand, planning to invest over 10 billion yuan and expand the R&D team to 5,000 people [1][3] - The ZhiJie brand aims to launch multiple new products to further penetrate the electric vehicle market [1] Group 1: Strategic Developments - The establishment of ZhiJie New Energy Company will facilitate independent operations in R&D, production, sales, and services [1] - Chery's chairman emphasized that the collaboration with Huawei is a top priority and core strategy for the company [3] Group 2: Product Launches and Market Performance - ZhiJie launched its first electric sedan, the S7, priced between 249,800 and 349,800 yuan, but faced delivery challenges due to chip shortages and competition from Chery's own brand [3][4] - The second model, the R7 SUV, was introduced with four pure electric variants and two more affordable range-extended models, yet overall market performance has been lackluster [4] Group 3: Sales Data and Competition - Since its launch, the average monthly sales of the ZhiJie S7 have been below 2,000 units, significantly lower than competitors like Xiaomi's SU7, which sells ten times more [5] - The R7's sales also lag behind other models within the Huawei ecosystem, indicating a challenging market position [5] Group 4: Future Directions - The partnership between Huawei and Chery is set to deepen, with a new logo launched for ZhiJie and a strategic agreement signed to mark a new phase in development [6][9] - The company faces internal competition from other brands within the Huawei ecosystem, which may impact ZhiJie's market strategy moving forward [9]
华为与奇瑞再签约，智界将成立新能源公司、投资超100亿元