BABA(US:BABA) Xin Lang Ke Ji·2025-08-08 08:45Core Viewpoint - Douyin E-commerce emphasizes consumer rights protection and has taken significant actions against violations related to blind box sales since 2025, including shutting down over 4,000 live streams and banning more than 1,000 accounts [1] Group 1: Regulatory Actions - Douyin E-commerce has implemented a systematic governance approach to address violations related to blind boxes, focusing on compliance with the newly established "Blind Box Product Management Regulations" [1] - The platform has outlined specific rules for live streaming, such as requiring the display of the probability of unboxing [1] - Douyin E-commerce has enhanced its enforcement measures, which include warnings, removal of non-compliant products, suspension of live streaming, and permanent account closures based on the severity of violations [1] Group 2: Governance Enhancements - The company is committed to improving its governance framework by increasing the clarity of rules and enhancing the identification of violations [1] - Douyin E-commerce plans to strengthen the promotion of rules against uncertain marketing practices, ensuring that consumers are well-informed about the regulations [1] - The platform aims to upgrade its violation identification strategies to improve the timeliness of recognizing non-compliant activities [1]