Sou Hu Cai Jing·2025-08-08 08:49Core Viewpoint - Elon Musk's new company, tentatively named "Giant Hard," is seen as a direct challenge to Microsoft, showcasing Musk's marketing prowess and competitive spirit [1][7]. Group 1: Company Name and Branding - The name "Giant Hard" is a play on Microsoft's name, reflecting a competitive stance against the tech giant [1][3]. - The term "Giant Hard" has roots in Chinese internet culture, where it is used to mock Microsoft, indicating Musk's awareness of global branding [3]. Group 2: Competitive Landscape - Musk's new company aims to compete in the AI space, specifically in programming and content generation, positioning itself against Microsoft's AI initiatives and its investment in OpenAI [3][5]. - Analysts suggest Musk's approach represents a "triple blow" to Microsoft, targeting its technological dominance, commercial ecosystem, and established software production methods [3][5]. Group 3: Personal Rivalry - The rivalry between Musk and Bill Gates is highlighted, stemming from past conflicts, including Gates' short position on Tesla and differing views on philanthropy and AI [5][7]. - Musk's high-risk, high-reward business style contrasts sharply with Gates' conservative approach, further intensifying their competition [5][7]. Group 4: Marketing and Public Perception - Musk's ability to generate significant media attention through simple branding moves demonstrates his exceptional marketing skills, creating a buzz around "Giant Hard" without substantial costs [7]. - The ongoing competition between Microsoft and Musk's "Giant Hard" is framed as a dramatic and entertaining aspect of the tech industry, inviting public engagement and opinions [7].