峨眉山景区遇冷：上半年营收降超10%，投资超8亿演出项目停摆

Core Viewpoint - The financial performance of Emei Mountain A has declined in the first half of the year, with a significant drop in revenue and net profit, attributed to a decrease in visitor numbers and various business segments [1][2][5]. Financial Performance - The company reported a revenue of 457.09 million yuan, a decrease of 10.07% year-on-year [2]. - The net profit attributable to shareholders was 121.29 million yuan, down 8.48% compared to the previous year [2]. - The net asset return rate was 4.53%, a decline of 0.73 percentage points from the previous year [2]. Business Segments - Revenue from ticket sales and cable car operations decreased by 9.53% and 7.51%, respectively, with ticket sales generating 122.39 million yuan and cable car operations 185.03 million yuan [1][2]. - The hotel business saw a revenue drop of 12.13%, totaling 82.73 million yuan [1]. - Other segments, including tea, smart tourism, and performances, generated 66.94 million yuan, down 15% year-on-year [1]. Visitor Statistics - The Emei Mountain scenic area received 2.10 million visitors, a decline of 6.5% year-on-year [1]. - The company has paused the performance of the "Only Emei Mountain" project due to changes in market conditions, which had an investment of over 800 million yuan [1][5]. Market Environment - The feasibility of the "Emei Mountain Tourism Cultural Center Project" has significantly decreased due to changes in the market environment, leading to increased risks and potential failure to meet expected economic benefits [5]. - The tourism industry is facing intensified competition, with new attractions emerging, which poses additional market risks for the company [8]. Strategic Response - The company plans to enhance project investment systems, accelerate project construction, and improve internal management and cost control to mitigate risks and improve operational efficiency [7][8]. - There is a focus on integrating tourism resources and enhancing marketing efforts to adapt to market changes and meet diverse consumer needs [8][9].