「长镜头」两部预测票房超18亿元！从“浪浪山”到“罗小黑2”：暑期档动画电影吸金进行时

Core Insights - The animated film "Wang Wang Mountain Little Monster" has achieved a box office of over 300 million yuan within six days of its release, with a revised total box office forecast of 1.359 billion yuan [2][3] - Another animated film, "The King's Avatar: Season 2," has also been performing well, with a cumulative box office of 383 million yuan and a predicted total of 476 million yuan [3][4] - The rise of domestic animation films is evident, with high ratings on platforms like Douban, indicating a growing audience interest and market potential [2][6] Box Office Performance - "Wang Wang Mountain Little Monster" grossed over 140 million yuan in its opening weekend, with a Douban score of 8.6 [3] - "The King's Avatar: Season 2" has reached 10 million viewers by August 5, with a Douban score of 8.7, surpassing "Wang Wang Mountain Little Monster" [2][3] - The total box office predictions for both films are 1.359 billion yuan for "Wang Wang Mountain Little Monster" and 476 million yuan for "The King's Avatar: Season 2" [4][6] Industry Trends - The domestic animation market has seen significant growth over the past decade, transitioning from niche appeal to mainstream cultural events, highlighted by the success of films like "Nezha: Birth of the Demon Child" [6][7] - "Nezha: Birth of the Demon Child" has set a record with a box office of 15.445 billion yuan, becoming the highest-grossing animated film in history [7] - The current summer season features two high-rated animated films, indicating a strong trend in audience engagement with domestic animation [5][6] Production Quality - "The King's Avatar: Season 2" underwent a six-year production cycle, increasing its original artwork from 70,000 to 200,000 images, showcasing a significant upgrade in production quality [4][5] - Both films incorporate modern themes and relatable narratives, resonating with contemporary audiences and reflecting societal issues [5][6] Audience Engagement - The success of these films is attributed to their strong IP foundations and positive audience reception, with both films achieving high ratings and favorable reviews [4][5] - The audience's consumption behavior has shifted, with many opting to watch only one film due to rising ticket prices and economic factors, impacting overall box office performance [7][8]