WLY(SZ:000858) Xin Hua Cai Jing·2025-08-08 09:06Core Viewpoint - The 12th World Games in Chengdu, China, showcases a blend of international standards and Chinese cultural elements, with Wuliangye as a key sponsor, emphasizing the integration of sports, liquor, and culture [2][6]. Group 1: Event Overview - The Chengdu World Games, held on August 7, is the first of its kind in mainland China and aims to foster international friendship and cultural exchange [2][6]. - Wuliangye is prominently featured as the official supplier and sponsor of the "He Mei Shuang Bao Exhibition," highlighting its commitment to cultural and sporting events [2][3]. Group 2: Cultural Significance - The exhibition showcases the "Double Treasures" of Sichuan, including the giant panda and golden monkey, alongside Wuliangye's traditional brewing techniques, emphasizing ecological harmony and cultural heritage [3][4]. - The exhibition utilizes sustainable materials, reducing carbon emissions by 80% compared to traditional construction methods, and aims to create an ecological cycle by transforming exhibition materials into urban greening installations [4][9]. Group 3: Brand Strategy - Wuliangye's involvement in the World Games and previous events like the Chengdu Universiade reflects its strategy to merge Chinese liquor culture with sports, enhancing brand value and cultural resonance [6][7]. - The company has established international marketing centers and innovative dining experiences to promote Chinese liquor globally, reaching consumers in 62 countries [9]. Group 4: Future Outlook - Wuliangye plans to continue its global outreach through cultural exchange activities and collaborations with international events, aiming to enhance the global presence of Chinese liquor [9].