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海信全球化战略再添里程碑:海信坦桑尼亚品牌旗舰店落成

Group 1 - Hisense flagship store officially opened in Tanzania, marking a significant step in the company's brand high-end strategy [1][3] - Tanzania is the second largest country by population in East Africa and has a strong trade relationship with China, which has been the largest trading partner for nine consecutive years [3] - Hisense has established a significant market advantage in Tanzania, with leading market shares in refrigerators, air conditioners, washing machines, and large-sized televisions [3] Group 2 - The opening of the flagship store is part of Hisense's ongoing efforts to enhance brand presence and connect deeply with global consumers through localized strategies [3] - By the end of 2024, Hisense plans to have nearly 150 flagship stores in the Middle East and Africa, providing a full range of high-end experiential offerings to local consumers [3] - Hisense recently launched the world's first 116-inch RGB MiniLED TV and new smart home appliances in Tanzania, showcasing the strength and leadership of Chinese manufacturing in the global technology arena [3][5] Group 3 - Hisense's President for the Middle East and Africa, Ou Yang, stated that the company will continue to invest in Tanzania, focusing on innovative products and localized manufacturing and service systems to meet the growing demand for smart and high-quality living [5]