GREE(SZ:000651) Xin Lang Cai Jing·2025-08-08 09:48Core Viewpoint - Gree Electric's Rose Air Conditioner has faced controversy since its launch, with mixed consumer reception regarding its design and high price point, yet the company remains committed to innovation and targeting specific consumer groups [1][2]. Company Summary - Gree Electric's Rose Air Conditioner, designed with a unique aesthetic and priced at a maximum of 32,999 yuan, is primarily aimed at newlyweds and couples celebrating anniversaries [1]. - The air conditioner features advanced technology such as distributed air supply, precise temperature control, and smart home integration, which distinguishes it from competitors [3]. - Despite the controversy, the Rose Air Conditioner has sold 60,000 units on JD.com, indicating a level of market acceptance [3]. Industry Summary - Gree Electric holds a 25.40% online retail market share in the home air conditioning sector, leading the industry, but faces intense competition from brands like Midea and Haier [3]. - The combined retail volume of the top three players (Midea, Gree, Haier) in the Chinese air conditioning market reached 68.2%, with Gree experiencing a slight decline in both retail volume and value share [5]. - Gree's online sales grew by 41% year-on-year, but this growth rate lags behind Midea and Haier, which saw increases of 63% and 27% respectively in their online and offline channels [5].