Group 1 - The core theme of the news is the significant sales performance of Nayuki's Tea, particularly on the day of the start of autumn, with a single store's GMV increasing by 775.1% year-on-year [1] - The takeaway delivery GMV also saw a substantial increase of over 218.5% year-on-year, with the number of orders on delivery platforms surpassing 1 million [1] - The best-selling product, "66 Blueberry Mulberry Yogurt Smoothie," has become a popular choice among celebrities, contributing to the overall sales surge [1] Group 2 - Multiple stores experienced a surge in orders, with some locations showing wait times exceeding 400 cups, indicating high demand [1] - A notable single order at the Qingdao Rongchuang Mao store reached 2,000 servings, showcasing the extreme popularity of the brand [1] - The marketing strategy leveraging celebrity endorsements appears to be effective, as fans are quickly sharing their experiences with the featured products [1]
单店销量激增775%，奈雪“好运紫”造秋一杯现象级营销
Ge Long Hui·2025-08-08 10:14