高校新媒体矩阵，正在沦为负资产

Group 1 - The core argument is that the increasing number of new media accounts established by universities is leading to them becoming negative assets [2][14] - New media is contrasted with traditional media, highlighting the shift from passive consumption to active engagement in news [3][4] - The evolution of new media has resulted in a proliferation of platforms, but many institutions have failed to adapt effectively [4][5] Group 2 - Universities struggle to distinguish between internal and external communication, leading to ineffective outreach [15][16] - Content across different platforms is often homogenized, reducing the impact of messaging [21][23] - Many university media accounts lack the ability to produce original content, relying instead on repetitive and unengaging material [24][25] Group 3 - The storytelling aspect of university media has diminished, focusing instead on generic success stories rather than authentic narratives [29][31] - There is a tendency to prioritize safe content, which can lead to unexpected backlash when the content fails to resonate [34][35] - The rapid evolution of new media platforms has left many university accounts struggling to keep up, resulting in outdated practices [45][46] Group 4 - Some university media accounts continue to operate despite low engagement, prioritizing appearance over substance [53][54] - The inability to adapt and innovate in content creation leads to these accounts becoming targets for criticism during crises [55][56]