Core Insights - Zhao Lusi has rapidly gained over 2 million followers on Xiaohongshu, becoming the first account to surpass 20 million followers on the platform, which has led to increased visibility and engagement for both her and Xiaohongshu [1][3][4] - The collaboration between Zhao Lusi and Xiaohongshu represents a strategic partnership where both parties benefit from increased exposure and audience engagement [6][21] - The ongoing dispute between Zhao Lusi and her management company has generated significant media attention, further amplifying her visibility and engagement on social media platforms [8][24] Summary by Sections Zhao Lusi's Popularity Surge - From August 3 to now, Zhao Lusi has consistently streamed on Xiaohongshu, resulting in a follower increase to 21.42 million [1] - Xiaohongshu has actively promoted topics related to Zhao Lusi's live streams, indicating a strong partnership [1][3] Xiaohongshu's Strategic Positioning - Xiaohongshu's official acknowledgment of Zhao Lusi's milestone reflects its intent to leverage her popularity for broader audience engagement [3] - The platform's focus on building a narrative around Zhao Lusi's success is crucial for its growth strategy [21] Impact of the Dispute with Management - The public dispute with her management company has led to increased media coverage and social media engagement, with topics related to the dispute trending on various platforms [8][24] - Zhao Lusi's live streams have become a space for her to connect with fans, despite the ongoing legal issues [12][24] Commercial Opportunities and Challenges - Zhao Lusi's influence has led to significant sales increases for products she showcases, even without formal endorsement deals [12][14] - The types of products gaining traction are primarily low-cost items, indicating a potential ceiling for high-value endorsements [14][24] Audience Demographics and Engagement - The majority of Zhao Lusi's followers on Xiaohongshu are young women aged 18-24, who resonate with her content and engage actively [16] - The platform's user base is characterized by a desire for entertainment and emotional connection, aligning well with Zhao Lusi's persona [16] Future Considerations for Xiaohongshu - Xiaohongshu faces the challenge of maintaining user engagement while managing the potential backlash from non-fan users who may feel overwhelmed by Zhao Lusi's presence [21][24] - The platform must balance its content strategy to ensure that it does not alienate its broader user base while capitalizing on Zhao Lusi's popularity [24][28]
小红书该不该绑紧赵露思？
3 6 Ke·2025-08-08 10:28