今年暑期档，有点冷

Core Insights - The film industry is experiencing a significant decline in audience attendance despite the release of blockbuster films, indicating a broader market malaise [1][5][10] - The summer box office of 2023 reached a record high of 206.20 billion, but the following year saw a drastic drop to 116.43 billion, marking the worst summer box office in a decade [7][9] - The introduction of films with larger content boundaries, such as "Final Destination 6," may not be sufficient to revitalize the market [4][16][23] Group 1: Box Office Performance - The summer box office typically contributes significantly to annual revenue, with 2023's summer box office accounting for nearly half of the total annual revenue of 549.15 billion [6][7] - In 2024, the total box office revenue fell to 425 billion, a stark contrast to previous years, with 81% of cinemas earning less than 5 million annually [27][28] - The average audience attendance per cinema has drastically decreased, with some cinemas experiencing an average of only 2 to 4 attendees per screening [14][15] Group 2: Industry Challenges - The film industry is facing a high cost of operation, with many cinemas at risk of closure due to insufficient revenue [29][30] - The revenue-sharing model in the industry is heavily skewed, with filmmakers receiving only about 33% of ticket sales after various deductions, leading to significant financial losses [30][33][35] - The production cycle for films has lengthened, with major films like "Nezha 2" taking up to five years to produce, contributing to a supply-demand imbalance in the market [37][39] Group 3: Changing Audience Preferences - The rise of short videos and online streaming platforms has diverted audience attention away from traditional cinema, with 10.74 billion users engaging in online video content [41] - The increasing cost of cinema tickets relative to household expenses has made attending movies less appealing for many potential viewers [41][42] - The film industry may not return to its previous state of high attendance and revenue, as audience preferences shift towards more accessible and affordable entertainment options [42]