3 6 Ke·2025-08-08 11:26Core Viewpoint - The article discusses Elon Musk's new company named "MacroHard," which is a direct challenge to Microsoft, highlighting the rivalry between Musk and Bill Gates in the tech industry [1][4][5]. Company Overview - "MacroHard" has officially applied for a trademark on August 1, with an application fee of $2,300, indicating serious intentions behind the name [4]. - The company aims to focus on developing AI agents for programming and image/video generation, potentially revolutionizing these sectors [13][14]. Business Strategy - In programming, "MacroHard" plans to create a new ecosystem where AI agents can generate high-quality code based on user requirements, significantly improving efficiency and reducing costs [13]. - For image and video generation, the company intends to develop AI agents capable of creating realistic and high-quality content, which could transform industries like film and advertising by shortening production times and lowering costs [14]. Competitive Landscape - "MacroHard" will face competition not only from Microsoft but also from established players like JetBrains in programming tools and Adobe in image/video processing [15]. - The potential capabilities of "MacroHard" could disrupt the current market dynamics, prompting competitors to enhance their offerings [15]. Future Outlook - The establishment of "MacroHard" injects excitement into the tech industry, with expectations for innovative developments that could reshape the landscape [16]. - The ongoing rivalry between Musk and Gates is anticipated to intensify, with both figures representing different approaches to technology and business [18].