妙可蓝多:公司儿童营养奶酪系列已形成涵盖多款不同形态产品的矩阵,全面覆盖儿童食用场景

Group 1 - The company focuses on its core cheese business, offering a range of products that cater to various age groups, including a children's nutrition cheese series that covers multiple product forms [2] - The cheese products are rich in high-quality protein and calcium, making them suitable for daily nutritional supplementation for children [2] - The company is implementing a systematic brand strategy upgrade to transition from children's cheese to a more inclusive "universal cheese" concept, targeting a broader consumer base including young consumers, sports enthusiasts, and the elderly [2] Group 2 - The company aims to expand consumption scenarios beyond traditional family dining to include outdoor social settings, workplace snacks, and dining pairings, thereby enhancing its brand positioning as a universal cheese provider [2]