7000元茅台遭疯抢！2分钟售罄！

Core Insights - The new high-end product from Kweichow Moutai, priced at 7000 yuan per bottle, sold out within 2 minutes of its launch on August 8, generating approximately 1.79 billion yuan in revenue [2][6]. Product Details - The product, named "Kweichow Moutai (Five-Star Trademark 70th Anniversary Commemorative)", is limited to 25,568 bottles, each with a unique identity code corresponding to the 70-year period from May 1, 1954, to April 30, 2024 [3]. - It is crafted using high-quality local glutinous sorghum, wheat, and water, adhering to traditional Moutai brewing techniques [5]. - The packaging design reflects the style of the 1954 Jinlun brand Moutai, utilizing eco-friendly materials and incorporating a wooden box inspired by 1950s designs, enhancing the product's ceremonial opening experience [5]. Market Response - The product's rapid sell-out indicates strong consumer demand, with many buyers expressing frustration over the difficulty of purchasing it [6]. - On resale platforms, the commemorative Moutai is being marked up by 300 to 1000 yuan, with some bottles reaching prices over 10,000 yuan [11]. Industry Context - According to CITIC Securities, the liquor industry is currently stabilizing, and leading companies are likely to benefit from improved channel structures and market expansion capabilities as consumer demand gradually recovers [12].