Core Viewpoint - Hans Group Holdings (00554.HK) announced the early termination of an advertising agreement with Citybus, effective from October 2, 2025, resulting in a termination fee of approximately HKD 96.8 million [1] Group 1: Advertising Agreement Termination - Citybus notified Degaoxianyu of the early termination of the advertising agreement, which will take effect on October 2, 2025 [1] - The termination fee of approximately HKD 96.8 million is calculated based on a pre-agreed formula in the advertising agreement [1] Group 2: Impact on Subsidiary and Revenue - After the termination, Huida Media Limited, a subsidiary of the company, will become the exclusive advertising service provider for Citybus bus stop shelters [1] - This arrangement is expected to enhance non-fare revenue growth for Citybus and improve Huida Media's synergy in advertising business development and brand messaging [1] Group 3: Market Reach and Growth Potential - Huida Media covers 109 MTR stations along with Citybus routes, reaching over 3.2 million passengers daily, providing extensive brand exposure for advertisers [1] - The comprehensive advertising solutions offered by Huida Media are anticipated to lead to steady growth in advertising revenue and aim for new breakthroughs in both Hong Kong and overseas advertising tenders [1]
汉思集团控股(00554.HK)：城巴向德高展域发出通知提前终止广告协议