对话孙庆磊：AI赋能之下的房产经纪服务再升级

Core Insights - The second-hand housing market in China is experiencing unprecedented supply pressure, with a 47.3% year-on-year increase in listings across 300 cities in Q2 2025, indicating a shift back to the essence of housing as a living space rather than an investment [1] - In response to market challenges, MaiTian Real Estate is leveraging AI technology to enhance service quality and efficiency in the real estate sector [7][8] Group 1: AI Integration in Real Estate - MaiTian has launched an AI-powered system called "Chief Content Officer" to assist real estate agents in generating marketing plans and providing personalized property recommendations [2][4] - The AI system helps agents produce content that matches client needs, significantly improving online customer conversion rates by over 30% [4] - The "Good House List" feature uses AI to score properties and match them with user preferences, reducing the time needed to select properties from hours to just half an hour [4] Group 2: Enhancing Agent Efficiency - AI tools like "AI Good House Notes" help agents summarize property advantages, improving viewing efficiency by 50% and increasing customer satisfaction by 30% [5] - The AI system also aids in scientific pricing of second-hand homes by analyzing market trends and comparable sales, ensuring fairer pricing and better transaction outcomes [5][6] - MaiTian's AI capabilities address common pain points in property viewing, such as mismatched recommendations, thereby enhancing the overall client experience [4][5] Group 3: Market Context and Challenges - The real estate industry in China is facing significant challenges, including market contraction and high inventory levels, necessitating innovative solutions like AI integration [7][8] - The shift in market dynamics has led to increased pressure on real estate agents to meet diverse client needs efficiently, making AI adoption a strategic imperative [7][8] - MaiTian's commitment to AI reflects a broader trend in the industry towards leveraging technology to navigate market volatility and improve service delivery [7][8]