Core Viewpoint - The launch of the high-end product "Guizhou Moutai (Five-Star Trademark 70th Anniversary Commemorative)" at a price of 7000 yuan per bottle was met with overwhelming demand, selling out within 2 minutes, generating approximately 1.79 billion yuan in revenue for the company [1][7]. Product Details - The commemorative liquor is limited to 25,568 bottles, each with a unique identity code corresponding to the 70-year period from May 1, 1954, to April 30, 2024, priced at 7000 yuan per bottle [3][5]. - The product is crafted using high-quality local glutinous sorghum, wheat, and water, adhering to traditional Moutai brewing techniques [5]. Market Reaction - The product sold out rapidly, with many consumers expressing frustration over the difficulty of purchasing it, while others found value in acquiring bottles with codes corresponding to their birth dates [7]. - On resale platforms, the commemorative Moutai is being marked up by 300 to 1000 yuan, with some bottles reaching prices over 10,000 yuan [12]. Stock Performance - Following the product launch, Moutai's stock opened high but experienced fluctuations, closing at 1420.97 yuan per share, with a total market capitalization of 1.785 trillion yuan [13]. Industry Insights - According to Citic Securities, the white liquor industry is rapidly bottoming out, and leading companies are likely to seize opportunities for market expansion as consumer demand gradually improves [14].
7000元茅台遭疯抢,2分钟售罄