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Apple's 'BlackBerry Moment' Looms Without These 3 Bold AI Moves, Warns Dan Ives
AppleApple(US:AAPL) Benzingaยท2025-08-08 12:33

Core Viewpoint - Apple Inc is facing significant challenges in the AI sector, with concerns about its lack of a clear AI strategy and potential stagnation in innovation [1][2]. Group 1: Current Situation - Apple has recently benefited from a $100 billion U.S. manufacturing initiative, which has improved its political standing and clarified tariff issues [1]. - Despite having 2.4 billion iOS devices, Apple is perceived as lagging in the AI race, with comparisons made to a "Blackberry Moment" due to its "invisible AI strategy" [1]. Group 2: Recommendations for Improvement - Dan Ives outlines a three-part rescue plan for Apple to regain its competitive edge in AI [2]. - The first recommendation is to acquire Perplexity, an AI search engine, which could enhance Siri and reposition Apple in the AI landscape [3]. - The second recommendation is to hire real AI talent, indicating a need for a management shake-up to foster innovation [3]. - The third recommendation is to partner with Google Gemini, as Ives believes this could be Apple's best strategy despite regulatory challenges [3].