Temu美区流量终于回来了，还是有搞头的

Group 1 - Temu's market in the US is experiencing a significant turnaround in August, with a noticeable increase in traffic and sales for sellers [1][3] - Sellers reported that sales increased from 280 orders to 400 orders within a week, indicating renewed optimism among cross-border e-commerce sellers focused on Temu [1][3] - The traffic recovery is attributed to Temu's strategic adjustments, including the resumption of advertising on platforms like Meta and Google, and the release of traffic from Amazon's paused ads [3] Group 2 - Temu has adjusted its traffic distribution rules to favor products with stable sales records over merely low-priced items, indicating a shift towards prioritizing product quality and sales stability [3] - Full-service sellers are benefiting more from the traffic increase compared to semi-managed sellers, highlighting a disparity in traffic distribution based on product performance [3] - Despite the positive trends, Temu faces challenges with the upcoming tariff policy changes and difficulties in attracting local US sellers due to concerns over their Amazon sales qualifications [5] Group 3 - Cross-border e-commerce sellers need to adopt more refined operational management to capitalize on the traffic recovery, with tools like 易仓ERP providing features to enhance inventory and logistics management [5][7] - The ability to synchronize inventory data and manage orders efficiently is crucial for sellers to avoid penalties and reduce shipping costs [7] - Sellers who can quickly adapt to platform policy changes and optimize their operations are more likely to achieve sustained growth in Temu's US market [7]