决胜“国补”下半场，华帝有哪些独门秘笈？

Core Insights - The "National Subsidy" policy is expected to support resilient growth in the home appliance market, with the third batch of funds amounting to 69 billion yuan being allocated to local areas by the end of July 2025, and the fourth batch on the way [1] - Key focus areas for brands in the home appliance sector include product upgrades, offline experience innovation, service enhancement, and instant retail to capture market opportunities in the second half of the subsidy policy [1] Group 1: Brand Positioning and Product Innovation - Vatti has positioned itself as a leader in the high-end kitchen appliance market by integrating "fashion" and "cleanliness" into its product offerings, exemplified by its "Clean Kitchen" concept [3] - The company has achieved significant market share, with a 37.17% retail volume share in the online ultra-thin range hood market as of 2024, maintaining the top position for two consecutive years [3] - Vatti's recent product launches, including the fourth-generation health bathing product and the "World Health Steamer," reflect its commitment to health and innovation, catering to the needs of health-conscious consumers [3][4] Group 2: Retail Experience and Marketing Strategies - Vatti has transformed its offline stores into "trendy landmarks" and "experience centers," enhancing customer engagement through innovative store designs and immersive experiences [6] - The company has adopted a new terminal image design that emphasizes a warm, inviting atmosphere, appealing to younger consumers and aligning with modern lifestyle preferences [6] - Vatti's "Community Marketing" initiative, which includes mobile specialty stores, has successfully integrated sales channels and increased customer engagement, achieving a 65.33% sales rate in community events [10] Group 3: Service Enhancement and Customer Experience - The shift from market growth to service competition has led Vatti to prioritize service quality, implementing a comprehensive service system that includes pre-sale, in-sale, and post-sale support [8][9] - The introduction of a user experience monitoring system and a dedicated service vehicle fleet aims to improve service efficiency and customer satisfaction in underserved markets [9] - Vatti's focus on enhancing service capabilities is seen as a critical strategy for maintaining competitiveness in a changing market landscape [8]