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智界蜕变2.0 :余承东“点将”爆款专家,未来投入超百亿
2 1 Shi Ji Jing Ji Bao Dao·2025-08-08 13:53

Core Insights - The collaboration between Chery and Huawei aims to revitalize the Zhijie brand, with new models Zhijie R7 and S7 already receiving over 10,000 pre-orders within an hour of launch [1] - A significant aspect of this partnership is the signing of the Zhijie Brand Strategy 2.0 cooperation agreement, which includes an investment of over 10 billion yuan and the establishment of a 5,000-person R&D team [1][2] - The operational model of Zhijie is being adjusted to allow for independent operations under the newly formed "Zhijie New Energy Company," with Huawei taking the lead in product definition, manufacturing, and sales [1][2] Investment and Resource Allocation - The partnership indicates a shift in resource allocation, with Zhijie being prioritized as a strategic project by Chery, leading to the suspension of the Star Era MPV project [1][3] - The integration of Huawei's management system into Zhijie's operations is expected to enhance control over design, R&D, testing, supply chain, manufacturing, sales, delivery, and service [2][3] Market Performance and Challenges - Zhijie has faced challenges in sales and delivery, particularly with the Zhijie S7 model, which has undergone multiple launches and price adjustments due to supply chain issues [2][3] - In the first half of the year, Zhijie brand sales reached 45,000 units, but this figure is still significantly lower compared to competitors, achieving less than 30% of the sales of the Wanjie model during the same period [3] Product Development and Future Outlook - The upcoming product cycle for Hongmeng Zhixing includes the launch of the updated Zhijie S7 and R7 models, featuring new branding and advanced driving assistance systems [4][5] - The success of these new models is seen as a critical test for the effectiveness of the collaboration between Chery and Huawei in achieving sales breakthroughs [5]