珍酒李渡董事长吴向东直播“牛市”啤酒发布
Core Viewpoint - The launch of the high-end craft beer product "Bull Market" by Zhenjiu Lidou marks a significant entry into the premium beverage market, with a focus on quality and exclusivity [1] Company Summary - Zhenjiu Lidou's chairman, Wu Xiangdong, conducted his first live broadcast to introduce the new product [1] - The "Bull Market" beer is packaged in a 375ml aluminum bottle and has an alcohol content of 5.9% vol [1] - The retail price is set at 88 yuan per bottle and 1,056 yuan per case [1] - Wu Xiangdong highlighted that the production cost of the "Bull Market" beer is 20 times that of regular beer, justifying its higher price point [1]