Workflow
让普洱咖啡香飘世界

Group 1 - Liu Xiaodong transitioned to the coffee industry in 2020, establishing the Puer Tianyu Coffee Plantation in a historical coffee-growing area, aiming to create a cultural and leisure integrated coffee estate [1] - The plantation has expanded to 114 acres and produces various specialty coffee beans, gaining popularity among customers from major cities like Beijing, Shanghai, and Guangzhou, resulting in a doubling of income [1] - Agricultural Bank of China (ABC) Puer Branch has tailored financial products to support diverse funding needs in the coffee industry, including the "Coffee Loan" series [2][3] Group 2 - ABC Puer Branch launched the "Rural Revitalization·Coffee Loan" product in November 2022, filling a gap in financial services for the entire coffee industry chain, with a total issuance of 570 million yuan by March 2025 [3][4] - The loan products are categorized into "Coffee Farmer Loan," "Coffee e-Loan," and "Coffee Enterprise Loan," targeting different stakeholders in the coffee supply chain [3] - The financial support has significantly impacted local coffee producers, with one supplier reporting an expected sales increase of over 2 million yuan due to a loan of 860,000 yuan [4] Group 3 - ABC Puer Branch has been supporting the coffee industry for over a decade, exemplified by its long-term partnership with Puer Yunnan Ainai Agricultural Group, which has received a total of 193 million yuan in loans [5] - Ainai Coffee has expanded its coffee plantation area to 6,070 acres, utilizing a "company + base + farmer + standardization" operational model [5] - In 2022, ABC provided a credit line of 10 million yuan to Ainai Coffee, facilitating upgrades to their production line, which increased processing capacity from 600 tons to 1,440 tons, resulting in a revenue increase of nearly 7 million yuan [5]