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Amazon Stock To $100?
AmazonAmazon(US:AMZN) Forbesยท2025-08-08 14:30

Core Insights - Amazon has experienced significant revenue growth of $200 billion and net profit increase of $37 billion over the past four years, with profits rising by 112% due to improved margins, yet its stock has only increased by 33% during the same period [3] - The company's valuation multiple has decreased from 51 times earnings in 2021 to 34 times trailing earnings, raising questions about the justification of its current valuation amidst moderated growth expectations [4] Revenue and Profitability - Amazon's primary profit source, AWS, has an estimated adjusted EBITDA margin of around 45%, significantly higher than its North American operations (15%) and international businesses (11%) [6] - AWS's Q2 growth of 18% exceeded analyst projections but lagged behind competitors like Microsoft Azure (39%) and Google Cloud (32%), contributing to investor concerns about AWS's competitive position [7] Competitive Landscape - The rise of AI has increased demand for cloud services, but Amazon is perceived as falling behind competitors that offer more integrated AI solutions, which are easier for customers to adopt [9] - Amazon faces intense competition not only in the cloud sector but also in e-commerce, where the overall market constitutes only about 16% of total retail sales, indicating limited growth potential without a physical presence [14] Economic Factors - Historical performance shows Amazon's stock has been volatile during market downturns, with a notable 55% drawdown in 2022, suggesting that significant drops from current levels are possible [10][11] - Macroeconomic pressures such as inflation, potential tariffs, and a softening labor market could reduce consumer spending and increase operational costs [14] Valuation Concerns - Amazon's stock trades at nearly 34 times trailing earnings, which may limit its upside potential in the near to medium term, especially if revenue growth slows or if the company fails to capture its share of the AI cloud market [12][13]