Zhong Guo Jing Ying Bao·2025-08-08 14:43Core Viewpoint - Li Auto is adjusting the configuration and pricing of its i8 model in response to market feedback, indicating a shift in strategy to align with user expectations and sales goals [1][4][5]. Group 1: Product Strategy Adjustment - 98% of orders for the i8 are concentrated in the Max/Ultra versions, while the Pro version has been neglected due to insufficient features [1]. - The i8 will now have a unified configuration based on the Max version, with a price reduction from 349,800 yuan to 339,800 yuan, and additional features offered as optional [2][4]. - Li Auto's founder, Li Xiang, acknowledged the company's previous "inertia" in configuration thinking and emphasized the importance of aligning with the value definition of the Li ONE model [1][5]. Group 2: Market Context and Sales Pressure - The i8 is a critical model for Li Auto's transition to a pure electric vehicle strategy, especially as competition in the electric SUV market intensifies [6]. - From January to July, Li Auto delivered 234,700 vehicles, a year-on-year decline of 2.2%, with July deliveries dropping nearly 40% compared to the previous year [6]. - The company has revised its annual sales target from 700,000 to 640,000 units, achieving only 36.67% of this target in the first seven months [6]. Group 3: Legal Actions Against Negative Campaigns - Following the i8's launch, Li Auto reported organized attacks from "black water army" groups, which are believed to be spreading negative information about the brand [8][9]. - The company has gathered evidence of these organized attacks and plans to pursue legal action to protect its reputation and the interests of its users [9].