匡乐成：以文化赋能新消费 让时间沉淀品牌价值

Group 1 - The "Digital Intelligence Empowerment New Consumption Forum" was held on August 2 in Harbin, focusing on the theme of "co-creating digital intelligence communication and gathering new quality consumption" to promote the deep integration of the real economy and digital economy, enhance product and service quality, and strengthen brand competitiveness and digital influence, ultimately contributing to high-quality economic development in China [1] - Kuang Lecheng, president of Xinhua Publishing House and the People's Republic of China Yearbook Society, emphasized the empowering role of cultural strength in the consumption industry, highlighting the appeal of cultural elements to young consumers and the rise of new cultural tourism brands [1][3] - The return of consumers to organic products and traditional craftsmanship reflects a market pursuit of "slow quality," indicating that China is in an era of material abundance and is focused on building a culturally strong nation [5] Group 2 - The "Guojian Zhenxuan" brand aims to provide a sense of historical depth to national brands, aligning with the long-cycle publication model of the Yearbook, which emphasizes detailed content and authoritative data [3] - Companies and brands are encouraged to integrate cultural empowerment into product design, facilitating a shift from "high-concentration emotional consumption" to "culturally immersive consumption" [5] - "Guojian Zhenxuan" will continue to meet consumer demands for cultural and historical trust in their purchases, serving as a significant carrier of cultural and historical memory [5]