最严“禁酒令”下，500元左右价格带白酒缘何“失宠”？

Core Viewpoint - The 500 yuan price range, once a lucrative segment in the liquor market, has become the most challenging price range for survival due to the recent "ban on alcohol" policy, significantly impacting sales and market dynamics [1][5][6]. Industry Dynamics - The 500 yuan price range was previously considered a key battleground for regional liquor companies and provincial leaders to establish competitive strength, with several billion-level products emerging from this segment [1][3]. - Major brands like Gu20 have successfully occupied the 500 yuan price range, achieving rapid sales growth and contributing to brand expansion [3][4]. Market Changes - The introduction of the "ban on alcohol" has severely affected consumption scenarios, leading to a significant decline in sales, particularly in the 500 yuan price range, which is now facing the most difficulties [5][6][9]. - The market has seen a shift in consumer behavior, with a notable decrease in business dining and an increase in family gatherings, which typically do not favor high-priced liquor [9][10]. Financial Impact - Liquor companies focusing on the mid-range segment have reported substantial declines in revenue and net profit, reflecting the adverse effects of the new regulations [6][10]. - For instance, Water Weaving's revenue is expected to drop by 12.84% year-on-year, while other companies like Jiu Gui Jiu and Zhen Jiu Li Du are also experiencing significant declines in both revenue and profit margins [6]. Future Outlook - Despite the current challenges, the 500 yuan price range is still viewed as a potential mainstream segment for the future, with expectations of renewed consumer activity once the effects of the "ban on alcohol" diminish [10].