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Here's Why You Should Offload Harley-Davidson From Your Portfolio
Harley-DavidsonHarley-Davidson(US:HOG) ZACKSยท2025-08-08 16:26

Core Insights - Harley-Davidson is experiencing heightened uncertainty due to shifting tariffs and trade policies, leading to the withholding of its 2025 guidance for Harley-Davidson Motor Company (HDMC) [2][9] - The company is facing a decline in wholesale shipments as dealers maintain tighter inventory levels, which is expected to pressure top-line volumes [2][9] - LiveWire, the electric vehicle segment, is encountering challenges in the broader EV market, including delayed adoption and insufficient charging infrastructure [3][9] - Harley-Davidson Financial Services (HDFS) is under pressure from rising interest rates, lower dealer inventory levels, and growing credit stress among lower-tier consumers [4][9] - The company's elevated debt levels, with a total debt-to-capital ratio of approximately 0.70 as of June 30, 2025, constrain financial flexibility and growth initiatives [5] Segment Analysis - Harley-Davidson has three reportable segments: HDMC, HDFS, and LiveWire, each facing unique challenges [1] - The motorcycle segment (HDMC) is likely to see reduced wholesale unit demand due to better alignment of dealer inventories with consumer demand [2] - LiveWire's growth trajectory is hindered by a lack of consumer incentives and a less supportive regulatory environment for electric vehicles [3] - HDFS is experiencing increased borrowing costs due to rising interest rates and reduced commercial balances from lower dealer inventories [4] - The company's high leverage limits its ability to pursue growth initiatives amid ongoing capital requirements [5]