2025年拥抱Z世代珠宝行业数字化转型与文化变革报告

Core Insights - The report highlights the transformation of the jewelry industry driven by Generation Z, emphasizing their preference for personalization, social responsibility, and environmental consciousness, which is reshaping the market from traditional luxury symbols to personalized self-expression vehicles [7][11][21]. Group 1: Industry Overview - The global jewelry market was approximately $340 billion in 2023 and is expected to exceed $400 billion by 2025, with a compound annual growth rate (CAGR) of 4%-5% [11][12]. - China accounts for 35% of global jewelry demand, with the market size for jewelry and jade ornaments reaching approximately 820 billion yuan in 2023, reflecting a 14% year-on-year growth [13][11]. - The online sales share in the jewelry industry increased from 13% in 2020 to 20% in 2023, with expectations to surpass 30% by 2026 [15][17]. Group 2: Digital Transformation Trends - The jewelry industry is accelerating its digital transformation, utilizing technologies such as AR/VR for virtual try-ons, AI for personalized recommendations, and blockchain for enhanced customer experience [11][14]. - Brands are required to adopt omnichannel operations and social media marketing to meet the demands of Generation Z consumers [11][15]. - Digital practices include data collection across channels, customer analysis, and growth analytics to achieve precise marketing and user retention [11][14]. Group 3: Consumer Behavior and Marketing Strategies - Generation Z is projected to drive over 50% of global jewelry consumption growth by 2030, with a focus on personalized designs and brand stories [21][23]. - The unique characteristics of Generation Z consumers include a preference for customization, digital engagement through social media, and a strong emphasis on brands' social responsibility [21][23]. - Jewelry brands face challenges in providing personalized and digital experiences while effectively utilizing social media and e-commerce platforms for targeted marketing [24][27]. Group 4: Case Studies and Practical Applications - A jewelry brand successfully increased its online channel share to 20% through data-driven optimization of its mini-program layout and membership operations, resulting in improved user retention and repurchase rates [11][14]. - The report outlines a three-tiered data solution for jewelry brands, focusing on data infrastructure, product analysis, and application models to enhance user experience and marketing effectiveness [36][38].