Opinion | That Strange NFL-Disney Deal

Group 1 - The NFL's part-ownership of Disney's ESPN highlights the league's significance in supporting the struggling traditional television industry [2] - Geico and Progressive are recognized for their contributions to maintaining the financial viability and entertainment value of linear television through their advertising efforts [2][3] - The advertising strategies of Geico and Progressive, featuring memorable characters and campaigns, play a crucial role in sustaining the traditional television model [3]