American Rebel(US:AREB) Globenewswireยท2025-08-08 18:45Core Perspective - American Rebel Holdings, Inc. is positioning itself as a patriotic lifestyle brand through its sponsorship of motorsports events, particularly the Knoxville Nationals, to engage with a core demographic of loyal, patriotic fans and promote its American Rebel Light Beer as their preferred choice [1][6][9]. Company Overview - American Rebel Holdings, Inc. has evolved from a designer and marketer of branded safes and personal security products to a diversified patriotic lifestyle company, now including offerings in beer, apparel, and accessories [12]. - The company emphasizes its commitment to American values and aims to resonate with freedom-loving consumers nationwide [11]. Product Details - American Rebel Light Beer is marketed as a "better-for-you" option, featuring approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol by volume (ABV) per 12 oz serving, brewed without corn, rice, or added sweeteners [10][14]. - The beer is positioned as a premium domestic light lager that aligns with a healthier lifestyle while maintaining a bold flavor [10][14]. Marketing and Sponsorship - The company is leveraging its sponsorship of Spencer Bayston's No. 14 Sprint Car to enhance brand visibility and connect with motorsports fans, showcasing the beer at one of the most iconic events in the sport [6][9]. - American Rebel Light Beer is featured prominently at the Knoxville Raceway and the Dingus Lounge, reinforcing its community engagement and support for local businesses [7][9]. Expansion and Distribution - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution across multiple states, including Tennessee, Connecticut, and Iowa, marking significant growth in the beverage market [13]. - The partnership with Mahaska Bottling Company signifies a major milestone in the company's Midwest expansion efforts [9].