Jeff Harsh named new Chief Operating Officer of Advantage Solutions Branded Services business segment

Group 1 - Advantage Solutions Inc has appointed Jeff Harsh as the new Chief Operating Officer of its Branded Services business segment, effective August 25, 2025 [1][2] - Harsh brings 28 years of experience from The Hershey Company, where he managed multi-billion-dollar businesses and was recognized for initiatives in segmentation, pricing, and route-to-market transformation [2][3] - His expertise in sales planning, omnichannel integration, and operational excellence will be crucial for enhancing the value provided to clients and integrating market-leading technology [3][4] Group 2 - Dean General will transition to a newly established role as Chief Industry Development Officer while remaining on the executive leadership team, focusing on client and retailer engagement strategy [5][6] - The leadership changes aim to enhance the company's ability to deliver value, accelerate innovation, and support clients' evolving needs [6] - Advantage Solutions is positioned as a leading omnichannel retail solutions agency in North America, leveraging data and technology to help brands and retailers generate demand [7]