首店经济带来人气带动消费

Core Insights - The opening of Starbucks in Jiuzhaigou County marks the first international brand store in Aba Prefecture, contributing to the local economy and tourism development [1][2] - The introduction of various well-known brands, including Starbucks, KFC, and others, is part of a broader strategy to enhance the tourism service experience in Jiuzhaigou County [2][3] - The local government aims to create an international ecological and cultural tourism destination by attracting more brand stores [3] Brand Introduction and Economic Impact - Jiuzhaigou County has successfully attracted several first-time brand stores, including Starbucks, All Seasons Hotel, and Bawang Tea, leveraging the area's significant tourist traffic [1][2] - The local entrepreneur, Ge Rang Ni Ma, played a crucial role in convincing Starbucks to establish a store by highlighting the increased tourist flow due to new transportation infrastructure [2] - The presence of these brands is expected to drive the development of the "first store economy" in Jiuzhaigou County, enhancing the overall tourism experience [1][3] Cultural Integration and Product Development - The integration of local culture with well-known brands is being actively promoted, as seen with the "Jiuzhai You Li" store that features local cultural products [3] - The introduction of modified local cuisine, such as the light meal version of traditional Tibetan dishes, aims to cater to broader consumer preferences [2] - The brand clustering effect is attracting more businesses, with over ten new stores from various hotel groups set to open soon in Jiuzhaigou County [3]