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【每周经济观察】供需双向奔赴扩消费
Sou Hu Cai Jing·2025-08-09 01:27

Core Insights - Consumption is not merely a transactional behavior; when consumption potential can be smoothly transformed into market orientation and supply can promptly respond to demand, China's economy will exhibit stronger resilience and vitality [2][5] - The government has prioritized boosting consumption and improving investment efficiency as key tasks for economic growth, especially in addressing the shortfalls in domestic demand [2][3] Group 1: Consumption Trends - The retail sales of consumer goods in China exceeded 24.55 trillion yuan in the first half of the year, with a cumulative growth of 5%, indicating a steady growth trend [2] - The contribution rate of final consumption to economic growth reached 52%, with the second quarter showing a contribution rate of 52.3%, reflecting the foundational role of consumption in economic development [2] Group 2: Consumption Drivers - The "old-for-new" consumption policy has significantly boosted sales, with over 1.7 trillion yuan in sales driven by this initiative, and notable growth in key categories such as home appliances and new energy vehicles [3] - Emerging consumption trends such as "IP + consumption" and "artificial intelligence + consumption" are gaining popularity, alongside a vibrant service consumption sector, highlighting the potential for growth in these areas [3][4] Group 3: Enhancing Consumption Capacity - To expand consumption, it is crucial to enhance residents' consumption capacity by steadily increasing disposable income, as there remains significant room for improvement in spending within the livelihood sector [4] - Targeted policy measures are needed to improve income distribution and promote social equity, which in turn can boost consumer willingness to spend [4] Group 4: Supply and Demand Dynamics - There is a need to cultivate new growth points in consumption by increasing the supply of quality goods and services, as consumer expectations for quality and personalized experiences continue to rise [4][5] - Optimizing the institutional environment for consumption is essential, particularly in addressing issues such as market segmentation and inconsistent quality standards, which hinder efficient supply-demand matching [5]