Core Viewpoint - The launch of "Bull Market News," a high-end craft beer by Zhenjiu Lidou Group, marks a significant step in the company's ambition to become a world-class brewing enterprise, showcasing a blend of premium ingredients and innovative brewing techniques [1][3]. Group 1: Product Launch and Reception - The live-streamed launch event attracted over 1.9 million viewers, with a peak of 178,000 online participants and over 6.82 million likes, making it the hottest live broadcast of the day [1]. - "Bull Market News" took three years to develop, utilizing top-tier ingredients and advanced brewing techniques to create a unique flavor profile [1]. Group 2: Ingredients and Brewing Techniques - The beer is crafted from selected ingredients including Canadian and Australian two-row malt, German and Belgian yeast, and Yakima Valley hops from the U.S., ensuring a rich and balanced flavor [1][2]. - The brewing process employs top fermentation ale techniques, French oak flavor extraction, and an innovative inert closed centrifugal clarification system to enhance the beer's aroma and purity [2]. Group 3: Cultural Integration and Packaging - The product incorporates Eastern "good luck" culture into its branding, featuring a youthful design and a logo that symbolizes both the letter "N" and the mathematical symbol "π," representing good fortune and infinite possibilities [2]. - The beer is packaged in 375ml aluminum bottles with an alcohol content of 5.9% vol, retailing at 88 yuan per bottle, with strict temperature control during logistics to maintain quality [2]. Group 4: Strategic Implications - The introduction of "Bull Market News" reflects Zhenjiu Lidou Group's strategic ambition to diversify its product offerings and enhance its market presence in both the liquor and beer sectors, potentially unlocking future growth opportunities [3].
上市即成爆款，超190万人围观牛市啤酒发布