短剧基地狂飙，谁是下一个横店？

Core Insights - The rise of short drama bases is a response to the decline of live-streaming e-commerce, with cities like Xi'an and Zhengzhou emerging as key players in this new market [1][2] - The short drama market is projected to reach a scale of 634.3 billion yuan by 2025, indicating significant growth potential [1] - The competition among cities to establish themselves as the "capital" of short dramas is intensifying, with various regions making efforts to attract production companies [11][16] Group 1: Short Drama Market Dynamics - The short drama industry is experiencing rapid growth, with Xi'an producing approximately 60 out of 100 micro-dramas in the country, establishing itself as the "capital" of short dramas [2] - Zhengzhou is also gaining recognition, reportedly producing around 100 short dramas daily, accounting for nearly 40%-60% of the national output [2][4] - The establishment of short drama bases is often supported by local government policies, such as funding and resource sharing, to attract production companies [4][11] Group 2: Business Models and Operations - Short drama bases are primarily developed through partnerships between local governments and real estate developers, transforming unused properties into filming locations [5][6] - The business model typically involves charging production companies for scene rentals, with daily fees ranging from 3,000 to 6,000 yuan, although prices have decreased due to increased competition [7][8] - Some bases are exploring additional revenue streams by co-producing popular short dramas to gain copyright income [8][10] Group 3: Challenges and Future Prospects - Many short drama bases face challenges in achieving profitability, with some requiring significant investment and time to recoup costs [12][14] - The industry is characterized by a mix of established bases and new entrants, each with different operational goals and strategies [13][16] - The potential for short drama bases to contribute to local economies is significant, as seen in the case of Hengdian, where tourism and related services have seen substantial growth [16]