以酒为媒聚人气！2025厦门啤酒消费季同安主会场活动启幕

Core Viewpoint - The Xiamen Beer Consumption Season has officially opened, featuring a five-day celebration aimed at boosting local consumption and promoting regional economic development through a combination of beer culture, tourism, and local industry integration [9][10]. Group 1: Event Overview - The opening event attracted approximately 13,000 visitors, showcasing a vibrant atmosphere with various performances and food stalls [8]. - The event is organized by multiple local government bodies, including the Xiamen Municipal Bureau of Commerce and the Xiamen Municipal Bureau of Culture and Tourism [10]. Group 2: Economic and Cultural Impact - The beer consumption season aims to create a "scene + industry + culture" system, enhancing local consumption and establishing a unique consumption IP for Tong'an District [9]. - The event is expected to drive tourism, with the "Rainbow Ribbon" coastal area receiving an average of nearly 60,000 visitors daily, especially during weekends and holidays [13]. Group 3: Industry Integration - Xiamen is a significant import port for beer, and the local beer industry has deep historical roots, with the establishment of the Yincheng Brewery in the 1980s marking a milestone in local industrialization [14]. - The local beer industry is expanding, with the recent opening of the China Resources Beer Xiamen Heineken factory and ongoing construction of a smart aluminum can production base, indicating a complete integration of the beer production and packaging supply chain [15].