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美国消费者砍支出!快餐早餐销量下滑,人们在家吃甚至不吃
Hua Er Jie Jian Wen·2025-08-09 03:26

Group 1 - The core viewpoint is that breakfast sales at major fast-food chains like Wendy's and McDonald's are declining as consumers cut back on non-essential spending due to economic uncertainty [1][2] - Wendy's has lowered its sales guidance due to weak performance in the U.S. market, with CEO Ken Cook noting that breakfast is often the first meal consumers choose to skip [1] - McDonald's CEO Chris Kempczinski acknowledged that breakfast is the "absolutely weakest daypart," with some customers opting to skip breakfast entirely to save money [1] Group 2 - In response to declining breakfast traffic, fast-food giants are implementing various strategies, including discounts and beverage innovations [2] - McDonald's is exploring more measures related to breakfast value, including a $2 breakfast sandwich promotion in Chicago to stimulate demand [2] - Wendy's is shifting its strategy towards beverage innovation, introducing a new cold brew coffee recipe and a milder hot coffee blend to attract customers seeking premium morning drinks [2]