Sou Hu Cai Jing·2025-08-09 04:57Group 1 - The core issue is the impact of AI search on website traffic, as raised by Google during the I/O developer conference with the introduction of AI Mode using Gemini AI, which disrupts traditional search business [1] - Google denies claims that AI search and chatbots significantly reduce publisher website traffic, arguing that third-party reports are flawed and that traffic changes are not solely due to AI search [2][4] - Google introduces the concept of "quality clicks," stating that the number of quality clicks sent to websites has increased compared to the previous year, suggesting that AI-driven searches lead to deeper user engagement [4][6] Group 2 - The Pew Research Center's findings indicate that user clicks on search results decrease significantly when AI overviews are present, with a 50% drop in click-through rates and only 1% of AI overviews leading to clicks on source pages, but the sample size of 900 users is criticized as too small [4][6] - Google claims that AI overviews provide more exposure opportunities for publishers, but this primarily benefits larger websites like Reuters and BBC, leading to a "robbing from the poor to give to the rich" scenario in traffic distribution [6][8] - The situation mirrors challenges faced by Baidu a decade ago, as Google's search engine is experiencing a decline in traffic due to users increasingly bypassing search engines in favor of apps like TikTok and Instagram [8][17]