Core Viewpoint - China Changan Automobile Group has garnered significant attention following its establishment, focusing on comprehensive power solutions and continuing to innovate in both electric and fuel vehicle segments [2] Group 1: Product Launch and Market Positioning - The third-generation UNI-V, launched on August 8, is positioned as a "super intelligent sports coupe" with a price range of 102,900 to 119,900 yuan, and a promotional price as low as 97,900 yuan for early orders [2][3] - The domestic fuel coupe market is increasingly competitive, with numerous new products from domestic brands like Changan, Chery, Geely, and SAIC, moving away from the previous dominance of joint ventures [2] - The third-generation UNI-V has already attracted over 350,000 users since its introduction in 2022, highlighting its appeal among younger consumers [2] Group 2: Design and Features - The design of the third-generation UNI-V features a shark-nose front and a sporty silhouette, with a head-to-body ratio of 1:3.3 and a wheelbase ratio of 3:1, enhancing its athletic appearance [3] - The vehicle includes standard features such as an electric tail wing, electric hatchback, and dual exhausts, catering to the preferences of younger users [3] Group 3: Intelligent and Performance Features - The UNI-V's cockpit is designed for a sporty experience, integrating a custom-developed SUPER RACE 3.0 track mode that allows for seamless operation without taking hands off the wheel [5] - It features advanced AI voice interaction and supports smartphone connectivity, enhancing user experience [5] - The third-generation UNI-V offers two engine options: a 2.0T engine with 180 kW power and 400 N·m torque, achieving 0-100 km/h in 6.3 seconds, and a 1.5T engine with 141 kW power and 310 N·m torque, both requiring 92-octane fuel [6] Group 4: Safety and Market Strategy - The vehicle is equipped with an L2-level driving assistance system, including 13 safety features, and a 540° high-definition imaging system for enhanced safety [6] - The third-generation UNI-V aims to capture the young consumer market with its competitive pricing and innovative features, positioning it to create a new wave in the fuel sports coupe market [6]
“新长安”坚持油电全域动力,第三代UNI-V再战燃油轿跑市场