突发！超23万辆宝马因安全隐患被召回，i系列成“重灾区”

Core Viewpoint - BMW (China) Automotive Trade Co., Ltd. and Brilliance BMW Automotive Ltd. have announced a recall of over 230,000 vehicles due to safety hazards related to starter generator connections and high-voltage system malfunctions [1][4]. Recall Details - The recall is divided into four categories, with specific vehicle models and production dates outlined for each [2][3]. - The first recall involves 1 imported 5 Series vehicle produced on November 26, 2024 [2]. - The second recall includes 1,012 units of the domestic 5 Series and 379 units of the domestic X5, produced between July 20, 2024, and December 19, 2024 [2]. - The third recall encompasses 4,609 imported i4 vehicles and 7,730 imported iX vehicles, among others, produced between December 2, 2020, and December 18, 2023 [3]. - The fourth recall affects 95,753 domestic i3 vehicles, making it the most affected model, along with other domestic models [3]. Safety Concerns - The vehicles in the recall may experience issues such as loose connections in the starter generator, which could lead to engine stalling or fire hazards [2][4]. - BMW will provide free software upgrades to address the high-voltage system malfunction that could lead to loss of power and increased collision risk [4]. Market Performance - BMW's recall frequency has been high, with over 4 million vehicles recalled last year due to various issues [4]. - In 2024, BMW's deliveries in China fell by 13.4% to 714,500 units, marking the largest decline among luxury brands [4]. - In the first half of the year, BMW's sales in Asia dropped by 11.1%, with a significant 15.5% decline in the Chinese market, despite it being the largest single market for the company [4]. Strategic Initiatives - To counter declining sales, BMW has intensified its local ecosystem development, including partnerships with Huawei and Alibaba for AI and smart driving technologies [5]. - Collaborations with CATL and EVE Energy aim to accelerate the production of cylindrical battery cells [5]. - BMW has also partnered with Momenta to develop new intelligent driving assistance solutions tailored for the Chinese market [5].