闭环了！给奶茶店员免费按摩的师傅，也喝上免费奶茶

Group 1 - The core activity "The First Cup of Milk Tea in Autumn" concluded successfully, generating significant engagement on social media and among participants [1][3] - On the day of the event, over 300,000 delivery riders were invited to enjoy the first cup of milk tea, and more than 20,000 milk tea shop employees received massage services [3] - The event also included the distribution of over 20,000 free massage therapy vouchers to various leading milk tea brands, indicating a strong collaboration between Meituan and wellness service providers [2] Group 2 - The promotion led to a 35% year-on-year increase in group purchase orders for therapy services within a 3-kilometer radius of milk tea shops, highlighting a growing trend in consumer behavior [2] - Meituan's initiative to provide support to small businesses included financial assistance to help them stabilize amidst competitive pressures [3] - The company emphasized a focus on community engagement and environmental responsibility by setting up 30,000 recycling points for milk tea cups across 37 cities [3]